{"product_id":"musically-massive","title":"Musically Massive","description":"The story behind this album is almost laughably unlikely: club music producer David Last was on vacation in Australia, putting some dancehall beats together and looking for a vocalist. A colleague directed him to Chicago-based dancehall singer Zulu, and Last sent him a track via e-mail. Zulu voiced it and sent it back. The result was so good that they made an entire album that way, which the honchos at Berlin-based label Staubgold subsequently heard, thus completing a geographically enormous triangle along which enough data eventually flowed to create this finished product, a tremendously entertaining fusion of dubstep, reggaeton, dancehall, electro, and pop that hits a high energy level from the very beginning and never really flags. The title may be somewhat ironic: although the impact of this music is pretty massive, its construction is often quite minimal. Check out the bare-bones Roland 909 accompaniment to the bouncing \"Exhibition Virtue,\" or the even more minimalist \"Ever Ready.\" In fact, when the sound thickens up the impact tends to fade a bit, as on the enjoyable but somewhat more pedestrian \"Necessary Evils.\" But before you can register disappointment with those tracks, you'll be lifted out of your seat again by such top-notch fare as the energetically chugging \"Caresss\" or the fun combination track \"Put Me on Your Guest List.\" If you want a sneak preview of what dancehall reggae is likely to sound like ten years from now, this may be as good a guess as any.","brand":"InnerSleeve","offers":[{"title":"Default Title","offer_id":41908241039525,"sku":"801670029915","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/6007\/1077\/files\/ce6db43b452b1b12dcae8d716d8963d8_64020a8c-cb6d-4f14-a82b-16732550a253.jpg?v=1779656829","url":"https:\/\/www.innersleeve.com\/products\/musically-massive","provider":"InnerSleeve","version":"1.0","type":"link"}