{"product_id":"experiments-in-mass-appeal","title":"Experiments in Mass Appeal","description":"British producer\/songwriter Jem Godfrey is known for his work with commercial popsters like Atomic Kitten, Holly Valance, Cherie, and the all-female Swedish group Play; he has a long list of Top 40 and dance-pop credits on his résumé. But Godfrey's band Frost* doesn't sound anything like the aforementioned artists. Frequently hard-rocking but usually moody, introspective, and melancholy, Frost's second full-length album, Experiments in Mass Appeal, definitely won't be mistaken for glossy, escapist dance-pop. Frost* have often been described as \"neo-prog,\" which isn't misleading but doesn't quite tell the whole story, either. Experiments in Mass Appeal is best described as a mixture of alternative pop\/rock and progressive rock; there is a prog element on gloomy tracks such as \"Saline,\" \"Welcome to Nowhere,\" and \"Falling Down,\" but alternative pop\/rock is really the album's main ingredient. This 2008 release never makes a conscious effort to emulate Pink Floyd, Yes, Genesis, Rush, King Crimson, or any other progressive rockers who were big in the 1970s; Experiments in Mass Appeal is an album that could only come about in a post-Nevermind, post-Kurt Cobain world. So if one is going to call Frost*'s brooding work \"neo-prog,\" it is important to understand that alternative is the \"neo\" part. Given that Frost* are such a departure from all the slick dance-pop that Godfrey has produced and\/or written, it is clear that he was being very ironic when he called this album Experiments in Mass Appeal -- and even though this type of material isn't without commercial appeal (alternative pop\/rock artists have been enjoying mainstream status and headlining huge soccer stadiums for a long time), Frost* aren't blatantly commercial in the way that Atomic Kitten and Valance are blatantly commercial. Experiments in Mass Appeal is mildly uneven; some of the songs work better than others. But all things considered, Godfrey does a decent job of showing listeners what he has to offer when he unites alternative pop\/rock with elements of progressive rock. ~ Alex Henderson","brand":"InnerSleeve","offers":[{"title":"Default Title","offer_id":41943540400293,"sku":"194398875811","price":40.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/6007\/1077\/files\/963f6d6b0741b2d65d632f98ea0e716c_23e1aa7f-4af8-4700-86db-84b0556385c5.jpg?v=1777591077","url":"https:\/\/www.innersleeve.com\/en-fr\/products\/experiments-in-mass-appeal","provider":"InnerSleeve","version":"1.0","type":"link"}